UTOPIA will be not your typical toy store. It is curated towards the artistic crowd desiring more than a physical item but craves an actual experience. It will allow full creative expression through online interactivity stations for full control customizations. It will also house a number of designer or artist-made toys that will be available to the general public. Every adult and child should be granted access to the realms of imagination, and Utopia would like to facilitate that process.